Archive for July, 2010


lights, camera…fitbook action!

my advance apologies if this blog post is a bit bOuNcY (as in all-over-the-place) because i’m literally so excited that i haven’t stopped doing the happy dance for days!  i shall calm myself momentarily to share the good news.  brace yourself.  are you ready for this? 

fitbook is going to be on TV! 

oh and it gets better.  not just once, but twice.  yeah.  good news came a few weeks back that a show picked up my pitch on a network-i-can’t-disclose (yet), but i’ve been back and forth scheduling filming dates for the past few weeks.  it’s still a bit surreal, and even before the dust had settled i received word from THE andrea metcalf (i.e. healthy living correspondant on the today show and, to name a few) that she had featured the fitbook on her weekly fitness segment of BetterTV (as in better homes & garden).  the segment focuses on the tools she recommends to get in shape, and lo’ and behold the fitbook was one of them!  i haven’t heard yet when the air date is, but you can be sure i will share the good news.

why, you might ask, am i blogging just to toot fitbook’s horn?  because this is a perfect example of the importance of writing down goals.  of course i ramble on and on about then when i’m talking about fitbook, because that is the very core of what fitbook is all about.  but this applies to more than just your health and fitness – it applies to your life. 

write it down – make it happen.

when i started fitlosophy a little over 2 years ago i made a list of all the things i wanted to do with the company, aside from changing the shape of america (literally) – which now, by the way has been revised to WORLD.  (hey – i dream big.)  two of my secret personal goals when i started the company was to 1) be on oprah and 2) sell fitbook in 24 hour fitness.  one down, one to go – but i assure you i’ve added to that list.  i even used this fact when i pitched 24 hour fitness on selling fitbook, telling them that selling at their clubs was a primary goal of mine.  quite possibly they gave me a shot because they loved my honesty and forthrightness (or just didn’t want to hurt my feelings!) and now it’s the #1 selling accessory on after the bodybugg.   

now the countdown begins.  i’ve got 1 year and 51 days until oprah’s final show – and i’m not just writing this down on a little piece of paper, i’m sharing this with you in hopes that broadcasting it somehow sends bigger vibes oprah’s way!  now, there’s a little part of me that got excited when andrea metcalf contacted me, knowing that she writes for, thinking this was my big oprah break.  then i got to thinking i should have been more specific (the S in writing SMART goals right!) when i wrote down my goal.  i just wrote “be on oprah”.  don’t think for a moment that i don’t believe 100% in my heart that i could be on the show, for what reason i’m not sure, but i believe it!  however,  if my debut on oprah happens to be on, well then i will happily check that box on that goal and be grateful for whatever blessings come my way.  but i guarantee that this little lesson for me has solidified for me how crucial it is to put pen to paper (more effective than font-to-screen or thought-to-brain) and write out my future rather than leave it to chance.  of course i have to work my butt off to reach those goals, but the act of physically writing it down makes it that much more real.

those are just 2 little tidbits of all the fitbook action going on around here. i would love to ramble on about all the (latest hungry girl plug, 24 hour fitness expansion, an exciting new retailer coming soon, and upcoming magazine features) – but i’ll spare you.  you read this blog to be inspired.  hopefully through my child-like excitement about starting this little company from a seedling and seeing it now start to blossom, you are somewhat inspired by possibility, that anything can happen, and that if you work hard enough you can be what you want to be.  what did i want to be when i grew up?  from the age of 7 i knew: an entrepreneur.  i had no clue what that looked like or where it would take me (or quite possibly how to even pronounce the word at that age), but here i am.  what’s your passion?  what do you want to be when you grow up?

write it down. make it happen.


perspective this 4th of july

the 4th of july has always been my (2nd) favorite holiday (a close second to christmas)!  i absolutely love fireworks –  you might even call me a bit of a pryo – and of course the hot days and warm summer nights, complete with barbeques, relaxing on the patio, and sipping wine.  i’m one of those saps that gets a little ultra-patriotic on the 4th.  i still get tears in my eyes at a baseball game when they sing the national anthem, for heaven’s sake!  nothing wrong with being patriotic i suppose.  but on an everyday basis, i get all wrapped up in my little world and i guess i love that the 4th of july reminds me of how blessed we really are. 

this past weekend i had the honor of serving the marines of the 3-5 battalion from camp pendleton at a summer bbq.  however that morning before, i ran into all kinds of little things that added to my ever-growing crankiness: i tweaked my hamstring during my morning workout, then came home to my air conditioner breaking for the 2nd time in 2 months (on an 80 degree day), and frankly i must have just woke up on the wrong side of the bed anyway so it didn’t take much to make me an unhappy critter.  horrible day? no, not really.  but i was just in a funk.  so i pull myself together, all the while fretting over a new lovely little zit, my white capri pants that i swear just don’t flatter my butt like they should, and wondering why my curly hair decided to frizz out on me for the day.  i know – tough life right?

and then i get to my church (mariners), where they’re having a bbq for 900+ marines from camp pendleton.  my girlfriends and i that volunteered to serve were there basically to talk with the marines, be hospitable, and make sure we helped make their time there fun.  there was an amazing bbq spread, flag football, tug of war – all kinds of fun guy things.  my mood lifted a little…it was nice and sunny out and i love people so i knew immediately that it was a good thing that i got out of the house instead of staying home feeling sorry for myself.  but what i didn’t know is that when i went to serve them, i would be the one that walked away feeling so blessed.

me + my girls

i started tossing the football around with a group of guys and then had a brutal game of tug-of-war [where i must brag my team dominated] just to break the ice…what else do you do with hungry marines when food hasn’t been served yet?  hundreds of them kept arriving and when they finally served the food i just meandered around offering water, napkins, and to take their plate if they were finished.  i was amazed at how grateful they were.  they are the ones serving our country every day and they were so polite and grateful to be treated with such love and respect from people that they didn’t even know.  the thing that struck me the most was how young they were, many of them with young wives and even quite a few babies too.  this particular battalion from camp pendleton is being deployed to afghanistan in september, and amazing enough they are eager to go.  many of them clarified that, while still a bit afraid, they have trained every single day for this and compared it to spending your days training for a marathon and finally getting the opportunity to see what you’re made of.  their courage and perspective amazed me.  i spoke with one young man in particular who was 19.  he was sitting all alone and a bit shy so i wandered up and sat by him.  he made it really clear that he wasn’t “religious”, which made me chuckle inside.  i mean i know we were at a church park, but i was just going to say hi not preach!  (it was cute.)  i just started talking to him, asked him where he’s from, and it took only moments for him to warm up to me.  he’s proudly from a marine family – 3 generations serving our country.  tears welled up in his eyes though as he told me that he’d found out only a week before that he’d lost his buddy – the guy he’d enlisted and gone through basic training with – to enemy fire in afghanistan.  and even then, he knew that his job is to go there to serve our country.

what does this have to do with fitness? not a thing. but it has everything to do with keeping our lives in perspective.  i walked away that day feeling like i was the one that was honored to have been in the presence of heros that didn’t even know it yet.  to be given the opportunity to hear their stories first-hand and be given a glimpse into the courageous souls that fight so bravely for our country.  i went home that night feeling grateful and blessed, and not the least bit focused on my wind-blown hair, my smudged make-up, my grass-stained pants, or my slightly warm, non-air-conditioned home. 

wishing you all a happy, healthy 4th of july – full of memories with those you love!

p.s.  miss my e-newsletter? check out our 4th of july issue  with a few notes on why we at fitlosophy are proud to be americans, plus a bbq survival guide + bonus bootcamp workout for your holiday weekend!

July 2010
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